Why Summer Is the Best Time To Build Your Real Estate Pipeline

By Terry Trexler

Hi I’m Terry Trexler and I’ve built a top-selling real estate team that covers 12 states and growing. I just moved to LPT Realty after being with another brokerage for years. The splits are better, the revenue share is better, and it’s honestly the perfect business model now that we can build on the existing success of proven cloud brokerage models. I invite you to check out LPT Realty. Move your license over to us. We’re a brokerage focused on listings and profitability.

Are you treating summer like a break or a business advantage? When summer rolls in, school is out, clients are off on vacations, and everything seems to slow down. It’s easy to get caught up in that rhythm and take your foot off the gas. Honestly, I used to think the same way.

Early in my real estate career, I used to coast through July, showing a few homes, taking it easy, even taking time off. It felt natural until fall hit and everyone returned energized. I was unprepared, scrambling to catch up, and losing deals to agents who never slowed down.

That experience taught me something important: summer is not a slowdown but a preparation time. If you use it right, it’ll set you up for your biggest months of the year. Let me break it down why:

1. Summer is when the seeds are planted. It might feel slow, but this is the best time for relationship building. The buyers and sellers you connect with now will be ready to make moves in September. If you are not top of mind when that time comes, someone else will be. It is important to stay visible.

2. It is the perfect time to work on your business. With daily demands a little lighter, you finally have space to catch up on the tasks that usually get pushed aside. This is a great time to update your CRM, record some evergreen video content, fine-tune your systems, and double down on lead follow-up. These behind-the-scenes efforts are what keep your business strong and efficient.

3. Momentum compounds. Agents who treat summer as a building season do not just survive the third quarter; they dominate the fourth. Deals take time to nurture, and if you go quiet during the summer, you’re giving up income in the fall. Stay visible and stay valuable.

So, don’t treat summer like a vacation from your business. Instead, use it strategically. If you need help putting together a plan to stay consistent, build your pipeline, and stay in front of your sphere during these slower months, let’s book a quick call. You can reach me at 757-255-8739 or send an email to terry@terrytrexler.com. I’ll show you how top agents are using this time to win the year.