3 Ways Video Content Can Boost Your Real Estate Career

By Terry Trexler

Hi I’m Terry Trexler and I’ve built a top-selling real estate team that covers 12 states and growing. I just moved to LPT Realty after being with another brokerage for years. The splits are better, the revenue share is better, and it’s honestly the perfect business model now that we can build on the existing success of proven cloud brokerage models. I invite you to check out LPT Realty. Move your license over to us. We’re a brokerage focused on listings and profitability.

Is your real estate career not hitting the success you want? The solution is simple: get comfortable being uncomfortable. For agents, that means creating video content. It may feel awkward at first, just like your first showing or phone call, but those early, imperfect videos are what build the confidence, skill, and authenticity clients connect with.

So why is creating video content so important for today’s agents? Here are three advantages of creating video content:

1. Videos increase your conversion rates. Buyers and sellers are likely to look up agents online before reaching out. If your social media profile lacks video, you risk being passed over, especially by younger clients who expect engaging, modern content.

Video allows potential clients to see your personality and approach, building trust before you ever meet. Without it, you may appear out of touch or less professional compared to competitors who use it consistently.

2. Creating content sharpens your presentation skills. Each video forces you to research, articulate your thoughts, and present information in a compelling way. These are the same skills that make buyer and seller presentations more effective. Regular practice in front of a camera makes you sound more confident, knowledgeable, and persuasive, qualities that directly influence your success in client interactions.

3. Video expands your influence and reach. Friends, family, and past clients may already trust you, but video keeps you top of mind by letting them see and hear from you more often. Social media platforms also prioritize video because it drives engagement, meaning your posts will reach a wider audience.

This visibility doesn’t just benefit your videos; it boosts the performance of your listing photos, accomplishment posts, and everything else you share online.

The best part is that you don’t need to reinvent the wheel. You just need to start. Just as with prospecting and lead calls, it’s about consistent activity rather than immediate results. The quality improves with practice, and the impact compounds over time.

If you’ve been avoiding video, now is the time to take the leap. Start with something simple, share a market update, talk about your day, or tell a story. Focus on being authentic, and let the process sharpen your skills and grow your reach. The sooner you push past the discomfort, the sooner you unlock the massive growth waiting on the other side.

If you have any questions about growing your real estate business, feel free to reach out anytime at (757) 255-8739or send an email to terry@terrytrexler.com. I’d love to help you take your career to the next level.